Heidi Grimwood

Award-winning strategist, Forbes Council member, and pioneer in luxury spa operations

Heidi Grimwood transforms underperforming spa assets into high-yield luxury experiences. With 25 years across five continents, including the Maldives, India, Middle East, South Africa, and South East Asia, she brings the commercial rigor and operational depth that wellness consulting for hotels demands. From the QE2 to One&Only and as SVP of a global wellness brand, Heidi Grimwood Professional Profile excels in delivering bespoke wellness solutions tailored to the luxury hospitality sector.

about

ABOUT

Heidi Grimwood has spent 25 years building, fixing, and scaling luxury spa operations across some of the world’s most demanding hospitality environments, from Cunard’s World Cruises to the Maldives’ most iconic 7-star resort, to leading the international expansion of ELE|NA across South Asia and the Middle East.

Her edge is commercial. Where most wellness leaders speak in experiences, Heidi speaks in revenue, turnaround strategy, and brand architecture — then delivers both. Her “Wellness Your Way™” framework integrates medical-grade wellness into luxury hospitality without sacrificing commercial performance.

Recognised as Global Spa Leader of the Year (2022) and Wellness Personality of the Year (2024), and a member of the Forbes Business Council.

resumé

SKILLS & EXPERTISE

Strategic Brand Architecture: Conceptualised and scaled ELE|NA across South Asia and the Middle East from the ground up.

Operational Turnaround: Specialist in diagnosing revenue leakage and cost inefficiency in underperforming luxury spa assets.

Education & Mentorship: Founded the ELE|NA Wellness Academy to standardise excellence and develop local talent across international properties.

Holistic Innovation: Brings Ayurvedic, TCM, and bioenergetic modalities into commercially viable, guest-facing spa menus.

Sustainable Leadership: Pioneered zero-waste massage tools using repurposed coconut shells, now adopted across resort operations.

PROFESSIONAL EXPERIENCE

Senior Vice President | ELE|NA (Atmosphere Wellness Pvt Ltd)

Led the full rebrand and global expansion of ELE|NA, establishing the brand across South Asia and the Middle East. Developed the “Wellness Your Way™” guest journey, a proprietary model integrating medical wellness with luxury hospitality and founded the ELE|NA Wellness Academy to build and standardise the talent pipeline across all properties.

Director of Spa | One&Only Reethi Rah (Maldives)

Launched the original spa for one of the world’s most iconic 7-star resorts, setting new international benchmarks for the industry.

Co-Director | FG Innovation Management Ltd (Ireland)

Spearheaded a premier spa management consultancy, winning "Best Spa Management Company" at the All-Star Business Awards.

Corporate Wellness Lead | Virgin Atlantic Airways

Hand-selected by the Virgin Group to establish the first-ever corporate gym at Virgin Atlantic HQ for Richard Branson’s team.

Wellness Leadership | Cunard & Steiner Transocean

Managed elite spa and fitness programming for luxury ships, including the QE2 Oceanliner during its prestigious World Cruises.

Public Speaking & Thought Leadership

As a recognized "Wellness Personality" and "Global Spa Leader," Heidi is a frequent speaker at high-level summits where hospitality meets clinical wellness. Her sessions often focus on the commercial evolution of spa brands and the integration of medical-grade wellness into luxury resorts.

Panel Highlights

GM Forum 2022
- Panel to Discuss Post-Pandemic Wellbeing
Dubai Active 2024
- Exploring the Next Frontier in Wellness Experiences
Forbes Middle East Medical Tourism & Wellness Summit 2024
- Innovations and Personalised Wellness in Luxury Hospitality and Travel
Forbes Middle East Medical Tourism & Wellness Summit 2025
- Integrating World-Class Medical Care with Luxury Hospitality to Transform the Future of Global Medical and Wellness Tourism
Future Hospitality Summit Saudi Arabia 2025
- Pathways to Holistic Wellness: Mapping Saudi Arabia’s Role in Global Wellness Tourism
HICSA 2025
- Boutique, Distinct Luxury
Hotelier Maldives GM Forum 2025
- Human-Centric Wellness: Elevating Guest Experience Through Integrated Hospitality Strategies
The Hotel Show 2025
- The ROI of Wellness: Investing in Hospitality, Health, and Wellbeing Initiatives
HICSA 2026
- Nature & Wellness: Redefining Hospitality Through Essential and Sustainable Experience.

Awards & Accolades

Global Spa Leader of the Year (2022) World Spa & Wellness Awards
Wellness Personality of the Year (2024) Hotelier Maldives
Member of the Forbes Business Council 2025
Hospitality Shining Star Hoteliers Circle 2025

Interviews & Features

European Spa Magazine (via Issuu) – "Future Spa: Upskilling the Workforce" Link Here

Contributor to the Regenerative Tourism, Wellness & Spirituality White Paper by Destination Deluxe x Regenerative Travel. Full report : Link Here

Hotelier Maldives – In-depth Interview (VP of ELE|NA) Link Here

The Best Address – "In Conversation With Heidi Grimwood" Link Here

Hospitality News Magazine – Wellness & Sustainability Interview Link Here

Hospe Magazine – Exclusive Interview (SVP, Atmosphere Wellness) Link Here

Podcast

Future Hospitality Summit Podcast – Episode 59 with Heidi Grimwood Link Here

The Art of Graceful Change Podcast (Menopause Retreats - Link Here

EDUCATION

NLP Master Practitioner: Advanced certification in Neuro-Linguistic Programming, utilized for executive leadership and guest psychology.

Certified Nutritional Therapist: Specialized in the gut-brain connection and conscious, plant-based nutrition.

Certified Practitioner | Qest4 Bioenergetics: Expertise in integrating energetic technology into clinical wellness.

Michael King Pilates Instructor: Advanced training in reformer and mat-based movement.

Specialized Training: Ayurveda, Traditional Chinese Medicine (TCM), and Tai Chi.

NOTABLE ACHIEVEMENTS

Wellness Personality of the Year (2024): Awarded by Hotelier Maldives for 25+ years of industry impact.

Global Spa Leader of the Year (2022): Recognized at the World Spa & Wellness Awards.

Sustainability Pioneer: Successfully transitioned luxury operations to zero-waste massage tools using repurposed coconut shells.

Conference Speaker: Featured expert at international summits, including the Future Hospitality Summit and the Forbes Wellness Summit.

contact

CONTACT ME

Mobile & WhatsApp: +960 940 1957 (Maldives)

Mobile: +91 8904701538 (India)
Email: heidi@ele-na.com