ABOUT
The Intersection of Business & Wellbeing Heidi Grimwood is a globally recognized powerhouse in the wellness and spa industry. With a career spanning over two decades and multiple continents, she has transitioned from a high-energy fitness expert on the world’s most prestigious ocean liners to a Senior Vice President leading international brand expansions.
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Known for her "Wellness Your Way™" framework, Heidi bridges the gap between luxury hospitality and clinical results. Her leadership is defined by a commitment to sustainability—such as pioneering zero-waste spa tools—and a deep belief in the power of Neuro-Linguistic Programming (NLP) to transform both guest experiences and team dynamics.
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Key Accolades:
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Wellness Personality of the Year 2024 (Hotelier Maldives Awards)
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Global Spa Leader of the Year 2022 (World Spa & Wellness Awards)
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Forbes Business Council Member
SKILLS & EXPERTISE
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Strategic Brand Architecture: Conceptualizing and scaling international wellness brands (ELE|NA) from the ground up.
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Operational Turnaround: Identifying cost-saving strategies and revenue-driving opportunities for underperforming luxury assets.
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Education & Mentorship: Founder of the ELE|NA Wellness Academy, dedicated to elevating local talent and standardizing global excellence.
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Holistic Innovation: Integrating Bioenergetic testing (Qest4), Nutritional Therapy, and Ayurvedic traditions into modern spa menus.
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Sustainable Leadership: Championing zero-waste initiatives and indigenous cultural integration in luxury resort settings.
PROFESSIONAL EXPERIENCE
Senior Vice President | ELE|NA (Atmosphere Wellness Pvt Ltd)
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Leading the global expansion and rebranding of ELE|NA across South Asia and the Middle East.
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Created the "Wellness Your Way™" guest journey, integrating medical wellness with holistic luxury.
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Director of Spa | One&Only Reethi Rah (Maldives)
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Launched the original spa for one of the world’s most iconic 7-star resorts, setting new international benchmarks for the industry.
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Co-Director | FG Innovation Management Ltd (Ireland)
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Spearheaded a premier spa management consultancy, winning "Best Spa Management Company" at the All-Star Business Awards.
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Corporate Wellness Lead | Virgin Atlantic Airways
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Hand-selected by the Virgin Group to establish the first-ever corporate gym at Virgin Atlantic HQ for Richard Branson’s team.
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Wellness Leadership | Cunard & Steiner Transocean
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Managed elite spa and fitness programming for luxury ships, including the QE2 Oceanliner during its prestigious World Cruises.
Public Speaking & Thought Leadership
As a recognized "Wellness Personality" and "Global Spa Leader," Heidi is a frequent speaker at high-level summits where hospitality meets clinical wellness. Her sessions often focus on the commercial evolution of spa brands and the integration of medical-grade wellness into luxury resorts.
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Panel Highlights
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Forbes Middle East Medical Tourism & Wellness Summit (Dubai)
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Featured Spotlight: "The New Era of Weight Loss: What You Need to Know"
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Impact: Heidi provided expert insights on navigating the modern weight-loss landscape, advocating for safe, evidence-based health choices over industry fads.
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Future Hospitality Summit (FHS) World & Saudi Arabia
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FHS WomenPower Ambassador: Heidi is a prominent figure in the FHS WomenPower initiative, championing gender diversity and leadership growth for women in the hospitality sector.
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Summit Stage Contributor: Participates in strategic dialogues regarding the future of Saudi Arabia’s tourism and the scaling of wellness-led real estate.
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Forbes Middle East CEO Forum (2026)
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Topic: The Future of Executive Wellness and Global Brand Scaling.
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Role: Addressing C-suite executives on how Atmosphere Wellness is expanding its footprint into India and the Middle East through the "Wellness Your Way™" ecosystem.
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Building the Future Summit (Abu Dhabi)
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Focus: Innovation in wellness infrastructure and the role of the ELE|NA Wellness Academy in shaping the next generation of industry professionals.
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Top Advisors & Investors Summit (Abu Dhabi)
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Focus: Financial and operational strategies for spa turnarounds and high-yield wellness investments.
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World Spa & Wellness Convention
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Topic: Global Spa Leadership and Brand Strategy.
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Role: Contributing to industry-standard discussions following her recognition as the 2022 Global Spa Leader of the Year.
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Industry Voice & Thought Leadership
Beyond the stage, Heidi’s expertise is a staple in international publications, where she translates her stage topics into written strategy
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European Spa Magazine: Expert contributor on "Mindfulness and the Digital Detox" (2023).
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Forbes Business Council: Author of "The Future Of Wellness Hospitality: Predictions and Pathways for 2025."
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Hospemag Exclusive: Detailed interview on the strategic expansion of Atmosphere Wellness into the Indian market for 2026.
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EDUCATION
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NLP Master Practitioner: Advanced certification in Neuro-Linguistic Programming, utilized for executive leadership and guest psychology.
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Certified Nutritional Therapist: Specialized in the gut-brain connection and conscious, plant-based nutrition.
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Certified Practitioner | Qest4 Bioenergetics: Expertise in integrating energetic technology into clinical wellness.
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Michael King Pilates Instructor: Advanced training in reformer and mat-based movement.
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Specialized Training: Ayurveda, Traditional Chinese Medicine (TCM), and Tai Chi.
NOTABLE ACHIEVEMENTS
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Wellness Personality of the Year (2024): Awarded by Hotelier Maldives for 25+ years of industry impact.
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Global Spa Leader of the Year (2022): Recognized at the World Spa & Wellness Awards.
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Sustainability Pioneer: Successfully transitioned luxury operations to zero-waste massage tools using repurposed coconut shells.
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Conference Speaker: Featured expert at international summits, including the Future Hospitality Summit and the CEO Forum.
CONTACT ME
Mobile & WhatsApp: +960 940 1957 (Maldives)
Mobile: +91 8904701538 (India)
Email: heidi@ele-na.com
